Criterion, who is:
Most dominant in sport?
Most clutch?
Most memorable performances?
More popular sport?
Greatest longevity and sustained dominance?
Most success with different supporting casts?I
Makes teammates better?
Did the most with weaker teammates?
Hold most regular and post season records?
Brady has maintained excellence for a longer period of time. Jordan had bad years where his teams didn't do well. Brady was always a winner.
Best and greatest GOAT - Tom Brady!