RW sold to Hearst Publishing

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6 years ago 01/09/2018 8:32pm EST

re: Gainesville/Miami guy

Gainesville/Miami guy wrote:
LI-Runner-% wrote:
Here are the circulation rates for the three mags:
Track & Field News - 21,000
Runner's World - 670,000
New England Runner - 15,000
These are approximate and rounded figures from a quick Google search.
I suspect those are years old numbers. I am almost certain T&FN is far less than that.(I’m one of the die hards - since 1964. I think they make a lot of their money from the tour groups they take to the Olympics, World Championships, Trials, European summer big meets, etc.

Those are recent numbers, from their media kits they produce. For T&FN, another number I saw was 17,000, but used the higher one. But I do agree, that the tours must be a big revenue generator. BTW, I am a subscriber since the late 70s. Question, what do you do with your old issues?

HRE - I agree 100% about Rodale purchasing RT. Their only plan was to shut it down. Sad, I enjoyed that mag.

6 years ago 01/09/2018 9:21pm EST

re: LI-Runner-%

LI-Runner-% wrote:
Gainesville/Miami guy wrote:
I suspect those are years old numbers. I am almost certain T&FN is far less than that.(I’m one of the die hards - since 1964. I think they make a lot of their money from the tour groups they take to the Olympics, World Championships, Trials, European summer big meets, etc.
Those are recent numbers, from their media kits they produce. For T&FN, another number I saw was 17,000, but used the higher one. But I do agree, that the tours must be a big revenue generator. BTW, I am a subscriber since the late 70s. Question, what do you do with your old issues?
HRE - I agree 100% about Rodale purchasing RT. Their only plan was to shut it down. Sad, I enjoyed that mag.

In the Oct. 2017 issue of T&FN on p.40, the required publishers Statement of Ownership says:

Total Paid Distribution: 7,504 (avg. during preceding12 months) ; 7,411 (actual number of single issue nearest to filing date). (On life support?)

My recollection was that their circulation peaked at around 30,000 so I checked some random old issues.

Oct. 1975: avg. 19,840 single issue nearest 19,970

Nov. 1982: avg. 30,916 single issue nearest 30,795

Jan. 1993: avg. 26,567 single issue nearest 28,004

The total of all distributions, including free copies was in every case a little higher. But paid circulation seems most relevant.

As for my old issues, Instill have almost all of them. They sit in my closet. Waiting for moments like this. :)

I would like to find a loving home for them once I’m outta here.

6 years ago 01/10/2018 1:39am EST

re: Dale Roe

Does it mean it'll actually be a running magazine?

6 years ago 01/10/2018 1:46am EST

re: sandychannel

Also, I'm curious about their other products - the podcast! Can they actually focus on running instead of weight loss and cycling? it's been tremendously disappointing.

6 years ago 01/10/2018 6:28am EST

re: Dale Roe

Runner's World died the day Hearst bought it.

6 years ago 01/10/2018 12:30pm EST

re: Gainesville/Miami guy

Perhaps the difference in circulation numbers are subscriptions and newsstand copies? See link:https://www.trackandfieldnews.com/index.php/category-mediakit/2122-circulation Old issues-I also have mine in various stacks, thankfully the issues are quite thin, so stacking a few years doesn't take that much room. I guess I am waiting for some type of new tech to solve my problem.

Gainesville/Miami guy wrote:
LI-Runner-% wrote:
Those are recent numbers, from their media kits they produce. For T&FN, another number I saw was 17,000, but used the higher one. But I do agree, that the tours must be a big revenue generator. BTW, I am a subscriber since the late 70s. Question, what do you do with your old issues?
HRE - I agree 100% about Rodale purchasing RT. Their only plan was to shut it down. Sad, I enjoyed that mag.
In the Oct. 2017 issue of T&FN on p.40, the required publishers Statement of Ownership says:
Total Paid Distribution: 7,504 (avg. during preceding12 months) ; 7,411 (actual number of single issue nearest to filing date). (On life support?)
My recollection was that their circulation peaked at around 30,000 so I checked some random old issues.
Oct. 1975: avg. 19,840 single issue nearest 19,970
Nov. 1982: avg. 30,916 single issue nearest 30,795
Jan. 1993: avg. 26,567 single issue nearest 28,004
The total of all distributions, including free copies was in every case a little higher. But paid circulation seems most relevant.
As for my old issues, Instill have almost all of them. They sit in my closet. Waiting for moments like this. :)
I would like to find a loving home for them once I’m outta here.

6 years ago 01/10/2018 6:19pm EST

re: LI-Runner-%

LI-Runner-% wrote:
Perhaps the difference in circulation numbers are subscriptions and newsstand copies?
See link:
https://www.trackandfieldnews.com/index.php/category-mediakit/2122-circulation
Old issues-I also have mine in various stacks, thankfully the issues are quite thin, so stacking a few years doesn't take that much room. I guess I am waiting for some type of new tech to solve my problem.
Gainesville/Miami guy wrote:
In the Oct. 2017 issue of T&FN on p.40, the required publishers Statement of Ownership says:
Total Paid Distribution: 7,504 (avg. during preceding12 months) ; 7,411 (actual number of single issue nearest to filing date). (On life support?)
My recollection was that their circulation peaked at around 30,000 so I checked some random old issues.
Oct. 1975: avg. 19,840 single issue nearest 19,970
Nov. 1982: avg. 30,916 single issue nearest 30,795
Jan. 1993: avg. 26,567 single issue nearest 28,004
The total of all distributions, including free copies was in every case a little higher. But paid circulation seems most relevant.
As for my old issues, Instill have almost all of them. They sit in my closet. Waiting for moments like this. :)
I would like to find a loving home for them once I’m outta here.

The Total Paid Circulation includes both mailed subscriptions and all other paid sales - including stores.

Since you have lots of old copies you can look for yourself. I gave the page number for this years issue.

6 years ago 01/16/2018 8:22pm EST

re: Gainesville/Miami guy

You guys currently have the last ever print T&F News in your hands.

When I read this yesterday, I did not know what you were saying. Didn't understand. So sad!

no need for my California font case now wrote:
You guys currently have the last ever print T&F News in your hands.

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