For the first few years of the Model S and Model X program, unlimited free Supercharging has been one of the top perks that Tesla was offering to its customers. Tesla CEO Elon Musk said that the perk wasn’t sustainable and he even admitted that they should have ended the incentive earlier: “Sorry, it’s not really sustainable at volume production & doesn’t incent optimal behavior. We probably should have ended this earlier.” After that, Tesla still brought back free Supercharging as an incentive to sell inventory cars and even Model 3 during a few periods last year. For a while, free Supercharging was also linked to Tesla’s owner referral program. Sources have now told Electrek that Tesla is bringing back the free Supercharging incentive as an end-of-the-quarter discount to help convince current owners to upgrade their cars (i.e., buy new ones).According to people familiar with the matter, Tesla is offering existing owners with free Supercharging on their current vehicles to be grandfathered-in when purchasing a new Model S or Model X and get 3 years of free unlimited Supercharging if they order and take delivery by the end of the quarter.
Elon Musk once wrote:
“There can never — and I mean never — be a discount on a new car coming out of the factory in pristine condition. This is why I always pay full price when I buy a car and the same applies to my family friends, celebrities, no matter how famous or influential.”
Incentives, discounts, what the difference in the bottom line?
https://electrek.co/2019/03/21/tesla-free-supercharging-end-quarter-incentive/