I have been reading about the Beatles and trying to figure out what helped create Beatlemania. See I figure if I can figure this out--it will help us market our sport. After all, the sexiest people are the ones in track and field--right?
But look how the big guns market it now. They trow a Michael Jordan at you and all the girls are suppose to fall all over themselves for his druggie ass. We are suppose to fall in love with Marion Jones's, girl nextdoor smile. Bullshit!!! Aint nobody gonna be forced into that crap. Did a bunch of guys go bonkers for Mia Hamm? Not at all. These big name celebrity athletes have not got a damn thing going for them except name recognition. The Beatles became hot before anyone even knew the individuals' names. So, name recognition (Beatles) can be a blessing--but selling an individual's name (Marion Jones) can be a curse--is a curse if you want to create any mania reaction.
Dathan Ritzheim and the Zeigler twins could sell our sport better than a Michael Johnson or a flag waving Mo Green ever could. Just put them in an adiddas commercial but don't try to sell their freaking names--just use images. I got my ideas on how this would work--too detailed to get into here. But the gist here is that you sell an image--not a name. Maybe the runners should have Johnson Running Farm outfits on--sponsored by Adiddas--as opposed to being inundated by Nike all of the time. Anyway--so folks in Ritz and Zeigler's community know who were on that add--a lot of them would know--but some wouldn't--a craze would be created just in figuring out the athletes involved in commercial. Very simple. I could add more thoughts here--but that s enough. Maybe have some Beatle's background music--or maybe even the Kinks.
So, see we could create a mania for Johnson's Running Farm--Addas because we have these images of not-so-famous athletes poping up on the TV screen everywhere across the country. Nothing flashy like a stupid Mia Hamm commercial. Nobody cares about USA softball team--they have fat hips that they like showing off--good for them. What about USA gymnastic team and having Kari Shrugs doing comercial fr9om handstand--now that was stupid--not very sexy at all. Yes--there has to be sex appeal to make this work--must bring Natasha Roeter out of retirement. Must really try to sell the better looking guys--like Ritz or whoever else the girls are falling over (Solinsky?). Plus I would be great for commercial--because I am catman and because I have good looks and hormonal greatness and renown.
These are just some of my clever ideas--I have even one just as clever completely different from this--but I will keep it in my pocket for now (no it isn't an erection). Anyway--I hope I have inspired some of you to part with some good ideas here of promoting out sport into something like Beatlemania. Where there is a will there is a way. I say it can be done--because I know it can be done.