I finally watched "Frozen." Thought it was one of the worst Disney movies I've ever seen.

If I have to take my kid to another Frozen themed birthday party, I am going to freaking scream. Frozen may be one of the most ruthlessly efficient Disney films in terms of marketing ever. They wisely figured out that little girls are princess crazy and capitalized on that in a big way with this movie. It doesn't matter what the movie is about or whether it is good or bad, it is like crack for little girls. They have to get Frozen everything.

excellent movie wrote:

Sad to hear that an animated movie with strong female characters scares you little boys. Best part about Frozen? My five year old daughter already knows not to fall for the first guy that acts like he's the one for you.

That's not it AT ALL, and in fact is quite the opposite. You want to know my favorite Disney movie? Beauty and the Beast. You want to know my favorite Disney princess? Belle. You know why? Because she's beautiful AND smart, independent, thoughtful, loving, and has a strong sense of purpose in life. I'm a grown-ass man, but I still enjoy movies like Aladdin, Beauty and the Beast, Toy Story, Pocahontas, Mulan, etc. Those are all great films THE WHOLE FAMILY can enjoy, something Disney used to pride itself in. Frozen is bottom of the barrel BS. Absolute crap.

Precious Roy wrote:

If I have to take my kid to another Frozen themed birthday party, I am going to freaking scream. Frozen may be one of the most ruthlessly efficient Disney films in terms of marketing ever. They wisely figured out that little girls are princess crazy and capitalized on that in a big way with this movie. It doesn't matter what the movie is about or whether it is good or bad, it is like crack for little girls. They have to get Frozen everything.

Actually, I disagree. Disney was caught WAY off guard by how popular this movie was. They didn't have enough memorabilia made to keep up with demand. They literally didn't have any Frozen memorabilia at Disney Land when we visited last year because it was all sold out.

One could be cynical and claim this was planned scarcity to draw up demand, but based on what's been said at earnings calls, that's not the case. The movie hit a chord that they weren't expecting and they were caught flat footed. They've since ramped up production and stores are swimming in goods, but this was in response to the demand, not the creator of it.

Typical runner or sockpuppet wrote:

The pros:

1. Best soundtrack of any Disney movie since The Little Mermaid and perhaps ever.

I think this is THE key. I didn't realize this until talking to my nieces about it. Few of the good Disney movies in their generation were musicals. Toy Stories, Up, Monsters Incs, Finding Nemo, Cars, etc - none of them are structured around songs or have singing lead characters. This was a staple of Disney movies when I was growing up with The Little Mermaid, Aladdin, Beauty and the Beast, and the Lion King.

I mean, look at this list. While seemingly not exhaustive, it gives you an idea of what it's up against in terms of music in recent times:

Are you sure it's not because of the whole captivity theme? Holding a cute girl against her will until she falls in love with him, and makes his life complete?

Precious Roy wrote:

If I have to take my kid to another Frozen themed birthday party, I am going to freaking scream. Frozen may be one of the most ruthlessly efficient Disney films in terms of marketing ever. They wisely figured out that little girls are princess crazy and capitalized on that in a big way with this movie. It doesn't matter what the movie is about or whether it is good or bad, it is like crack for little girls. They have to get Frozen everything.

Seriously? You think they just figured this out? Like maybe it hasn't been going on at Disney for maybe, something like, FOREVER?

My 5 year old just said the same thing about the recent Wes Andersen movie. How ironic.