It's at Rice.
I went to the one that was advertised for Austin (actually held at Texas State University in San Marcos). It was an awesome meet! Attendance was depressingly low, but if the crowds grow there could be something good here. Many great athletes (Eaton, Hardy, Reese) with an emphasis on entertainment and competition instead of time and splits and robotic announcing.
Food trucks would be awesome, fireworks, beer. Add those things and I think more "regular" people would go.