U.S. stock futures on Friday pointed to a small push further into uncharted territory, after the stock market's three main benchmarks all closed at records in the prior session.
Investors are waiting for a raft of U.S. economic data, as well as for J.C. Penney Co. Inc.'s (JCP) earnings.
S&P 500 futures inched up by 0.20 point, or less than 0.1%, to 2,182, while Dow Jones Industrial Average futures edged higher by 4 points to 18,569. Nasdaq-100 futures tacked on 0.50 point, or less than 0.1%, to 4,800.50.
July reports on retail sales and producer prices are due at 8:30 a.m. Eastern Time, ahead of the market open. Economists polled by MarketWatch expect 0.4% growth in retail sales and a flat result for the inflation-related data.
"The U.S. session may be impacted by the U.S. retail sales report, particularly amid such strong retailer earnings," said Colin Cieszynski, chief market strategist at CMC Markets, in a note.
On Thursday, store operators Nordstrom Inc.(JWN) , Macy's Inc.(M) and Kohl's Corp.(KSS) all posted better-than-expected quarterly earnings continuing the predominantly upbeat earnings season.
Helped by a rally in retailers (XRT) , the S&P 500 , Dow and Nasdaq Composite on Thursday all logged record closes on the same day for the first time since 1999. The gauges are up between 0.1% and 0.4% for the week, as of Thursday's close. The Nasdaq is on track for its seventh straight up week.
Macy's closed 17% higher on Thursday, while Kohl's gained 16%. Nordstrom was up 12% in thin premarket action Friday after reporting after the market's close Thursday.