I googled it as an example of yuppie idiocy, but the more I read the more I became intrigued.
One of my complaints about running shoes has always been that EVA cushioning breaks down after a couple weeks. Ecco uses PU cushioning instead, which should hold up much better. The overall design approach is interesting to me. Cost is down now to $150 for their high end model. It's pricey but not that much more than conventional shoes.
Opinions?