Boston Mayor Menino Upset With Nike Druggies

Nike's a fundamentally immoral company. Their justification for those slogans is stunningly lame.

As a parent and a HS coach I find those shirts to be a real slap in the face to those of us trying to teach our kids to make the right choices in life.

i also find it funny that these terms are popular in skate board culture, a real sport ?, where drugs are part of the landscape.

Just goes to show that Nike is all about the Money, anything for a buck. Well, you just lost my Biz, I will no longer support this company. Plenty of other good shoes and running clothing companies out there. Having just come back from the NEW BALANCE outdoor nationals I will shift my athletes in that direction, to a company supporting our sport in a positive and responsible way.

Good Knight Phil!

Agreed that Nike is an amoral company who hires Asians children to work in sweat shops, aids drug usage for athletes and is akin to Pablo Esquobar. Here's the kicker, with slick ads, they just keep selling to the public.

Keep buying, suckers.

dad/coach wrote:

As a parent and a HS coach I find those shirts to be a real slap in the face to those of us trying to teach our kids to make the right choices in life.

i also find it funny that these terms are popular in skate board culture, a real sport ?, where drugs are part of the landscape.

Just goes to show that Nike is all about the Money, anything for a buck. Well, you just lost my Biz, I will no longer support this company. Plenty of other good shoes and running clothing companies out there. Having just come back from the NEW BALANCE outdoor nationals I will shift my athletes in that direction, to a company supporting our sport in a positive and responsible way.

Good Knight Phil!

Remove the stick from your ass.

I stopped buying Nikes years ago. And yet the company continues to thrive.

I don't do drugs and I wouldn't let my kids if I had any, but that doesn't mean I want to tell other people what to believe or support. This is kind of sweeping it under the rug and pretending it doesn't exist....

What if they made a running shirt that said 'I do LSD' long slow distance or 'XC runners do it in the woods'...both of which are double entendres signifying the t-shirt wearer's membership of that respective interpretive community that can decode the messages true meaning.

Your assumption that 'get high' will be interpreted literally just shows your prejudiced in thinking that skateboarders etc are all drug addicts

If this marketing campaign is what gets you to stop buying Nike you are incredibly lame.

While their use of sweatshop labor is deplorable, this problem is systematic rather than something unique to Nike. All of the major companies contract out production to the lowest bidder, and although they have best practices/standards and the like worked into the contracts, there is very little direct oversight of the working conditions. It's sad there aren't any Fair Trade certified running shoes

The three slogans mentioned in the article are "Dope", "Get High", and "F*** Gravity". F Gravity is fine. "Get High" will generally make people think of drug use first, but the wearer can at least defend themselves by claiming the slogan refers to jumping and getting air. But "Dope", what is that supposed to mean other than 'I do drugs'?

unholy cumulus wrote:

The three slogans mentioned in the article are "Dope", "Get High", and "F*** Gravity". F Gravity is fine. "Get High" will generally make people think of drug use first, but the wearer can at least defend themselves by claiming the slogan refers to jumping and getting air. But "Dope", what is that supposed to mean other than 'I do drugs'?

You seriously don't know the other connotation for "Dope?" If something is dope, it is really cool. I am very old and have never used the expression myself but I've heard it used well over 1000 times.

I can't believe there are actually people on here making excuses for Nike.

A million thanks to Mayor Menino for advertizing our brand better than we could have dreamed.

-NIKE Marketing Dept.

I am 18, and the term "dope" is seldom used, other than by douches. That being said, how in any way, shape, or form does the term "dope" (meaning 'cool/awesome'), have anything to do with ANY sport/athletic activity more so than it does any other activity? Is Nike proving a point and mocking its critics who accuse them of 'DOPING' up their athletes? Come on, let the endorphins ware off before you start making ignorant points. However, i don't agree with forcing Nike to stop production of the products, which would imply society is ignoring the existence of problems that are, in fact, very real. Ignorance is contagious.