Clearly Vin does not understand that he is a track coach. We are talking about track, not football or basketball, but track. Nike already invests a ton of money into a sport with a negative return on investment. He is lucky Phil Knight ran track and at Oregon but everything a school does for it's track and cross country teams is akin to a charity. These schools are losing hundreds of thousands of dollars a year running a track team. Until he understands this he is just as naive as the next sucker.