Men:
100: Bob Hayes
200: Tommy Smith
400: Michael Johnson
800: Wilson Kipketer
1500/mile: Seb Coe
3000s: Henry Rono for lack of form
5000: Daniel Komen
10000: Haile G
Marathon: Abebe Bikila
110H: Skeets Nehemiah
400H: Edwin Moses
LJ: Mike Powell
TJ: Jonathan Edwards
HJ: Franklin Jacobs
PV: Bubka
SP: Al Feuerbach
DT: Mack Wilkins
JT: Jan Zelezny
HT: ???
Dec: Dan O'Brian
Women:
100: Evelyn Ashford
200: FloJo despite the rumors
400: Cathy Freeman
800: Meredith Rainey (talent, brains, looks, wow!)
1500/mile: Suzy Favor (yummy)
3000s: too early, but Dorkus Inzikiru
5000: Gaby Szabo
10000: Tiru Dibaba
Marathon: Grete Waitz
110H: Jenny Adams for cutes
400H: Sally Gunnell
LJ: Lebedeva
TJ: Lebedeva
HJ: Vlasic
PV: Isinbayeva
SP: Vili for last year's WC victory
DT: ???
JT: ???
HT: ???
Hept: Kluft
I think the reasoning behind the men was different than the reasoning behind the women.