A million + gets you a place runners want to stay at.
A million + gets you a respected and proven coach that's willing to relocate
A million + gets you airfare and per diem and race entry fees
A million + gets you food and supplies and pays the utility bills
A million + gets you gear, shoes and uniforms and a webmaster that can give your group the professional, legitimate look you are hoping for
A million + gets you a budget for advertising and traveling to collegiate and post collegiate events to recruit next year's stars.
Do you see where I am going with this?
Set up an infrastructure, invest in your runners, show them you want to guide them through for the long run. Yes, you will have to buy their loyalty. Because if you do not, someone else will.