Rodale buys RT, looks to unload Backpacker

Other Running Related Topic

16 years ago 05/11/2007 9:00am EDT

I know Rodale owns a lot of health-related periodicals, including Runner's World and now Running Times. But apparently the company isn't just buying titles. Rodale is about to unload Backpacker magazine for a reported $14M.

I don't believe this means Rodale is more confident in the future of the sport of running than it's sure backpacking is on the decline. I'd bet the opposite is true, actually. And the fact that backpackers buy more gear would suggest ad sales for a monthly mag would be more profitable. Whether backpackers are likely to read/subscribe to a magazine is another question.

Anyone else have a theory about Rodale's thinking in this corner of the media world?

16 years ago 05/11/2007 9:06am EDT

re: Noz4nuz

My impression is that Runner's World may be their most profitable magazine. How much money could Backpacker possibly have made?

16 years ago 05/11/2007 9:08am EDT

re: Camoo

16 years ago 05/11/2007 9:14am EDT

re: Noz4nuz

Backpacker = better magazine than Joggers World

16 years ago 05/11/2007 9:25am EDT

re: Noz4nuz

I owned a company for a while in the early 90s which sold, among other things, a coffee maker that plugged into your car's cigarette lighter. I used to run ads in Backpacker magazine, and that item was our biggest seller based on those ads.

16 years ago 05/11/2007 6:19pm EDT

re: Noz4nuz

Unless it's a fire sale, you only ever sell assets that are valuable. Even for somebody like the 4:30 Miler -- it's tough to sell a turd.

Hoovis

16 years ago 05/11/2007 7:25pm EDT

re: Noz4nuz

RW sucks. They should sell RW to Nike and rename it "Chinatown". the nickname for Eugene, Oregon. Tracktown + Nike (owned by China) = "Chinatown", get it ?

16 years ago 05/11/2007 7:48pm EDT

re: Chinatown

Chinatown wrote:
RW sucks. They should sell RW to Nike and rename it "Chinatown". the nickname for Eugene, Oregon. Tracktown + Nike (owned by China) = "Chinatown", get it ?

when you have to explain yourself it isn't funny

16 years ago 05/11/2007 8:19pm EDT

re: Sam

'Chinatown', that's a more descriptive name for Eugene than 'MethTown', and more accurate.

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