If the parents weren't there, what makes you think they want to pay money for a stream that they won't even see their kid unless they happen to be in the lead?
And you still haven't made a case for a year-long subscription. The number of meets where the parent can't go AND is on FloTrack is minimal. And it mostly is in a one or two month period. If a parent finds themselves in that rare case of (a) I really want to go but can't (b) Wow, it just so happens to be on Flotrack, then just pay for one month to watch that one meet or two.
I am not hating on FloTrack, I am just saying if their business model is based on year-round subscriptions for high school kid's parents, that's a bad business model. If it is based on year-long subscriptions for college kid's parents, then that is small market, and you have some of the same problems, so that isn't a good business model either.
Their business model includes 3 types of people. (1) Year-round enthusiast who will watch a large variety of things (2) One time "I want to watch this event, my kid or favorite team is in it (3) Similar to 2, but the customer feels it may happen a few times in the space of one or two months.
The parents will fall into 2&3, not #1, they are a different target audience. I hope FloTrack isn't confusing the two. If they are, well, it's their money so they make their own choices. Just because I may think differently on their business model doesn't mean I want them to fail, on the contrary, I would to see them, or other companies like them succeed because I'm a fan too.