Lululemon is Ruining Running

Their motive is to ruin running for b*gots like you :)

I agree with you but I think the 1 thing that all 3 have in common is that they all think they are worth more than major companies are willing to pay

Identity politics are a natural and inevitable result of free markets. Identity-based advertising allows producers to market the same old goods to new untapped niches. To lululemon, the money of woke people is just as good as as the money of non-woke people, and if they think that there are more woke people than nonwoke people, then advertising to the former is a no-brainer. Plus, when the non-woke people go reee about them on the internet, lululemon gets free publicity

On top of that there’s the Barbie movie OMG the world is coming to an end take me now Jebus!

The woke thing is secondary to the class of person to whom they are trying to market.

They sell overpriced running clothing that attempts to be fashionable, rather than purely functional.

Who can, and will, buy such things? Upper-middle class people who are status obsessed. This tends to also be the most woke demographic.

This is woke, that is woke, everything that triggers me is woke…

Why do the replies like this have to be so nasty?

It was an honest question.

Agreed. So just stop buying their clothes. Much better companies to support. Jeans > yoga pants

I’m very curious what type of poster would be obsessed enough with such stuff to make a post like this. I am not talking about the woke bashing—let’s even put that aside for now—but about tracking these details of which athlete is sponsored by who enough to try to form a narrative about what plot might be happening there. As a hobbyjogger and running follower, it is inconceivable for me to even think to ask a question like this poster. Are they more likely to be a college kid that needs to grow up? More likely to be sub-elite? Maybe a woman because they are tracking women athletes’ careers so closely? Or maybe a guy because of the overall tone of the post? Or maybe older and utterly jobless like the adult in the room?

I agree. Tbh the quality of their clothes has gone downhill too

black and blue turns purple in the wash. Its not what it was 5+ years ago.

Niki Holtz is USA champ is that person not?

I'm pleased LL has a runner who shows up and performs, unlike Squigs who fronts as a competitive runner but always claims injury.

So you're a bigot if someone who's annoying annoys you?

Just a legitimate question about Lululemon's involvement in T&F.... their sponsorships seem motivated by more than performance, more towards marketing. If they really cared about being involved in the sport they'd pay money for Faith Kipyegon, Jakob, or Femke Bol (to name a few).
On has done it with top talent, Nike has done it continuously, Hoka invests what they can, Asics masterfully caters to their own market, and other bands legitimately try with group sponsorships and maintaining history in the sport (NB). But Lululemon seems to cater a different crowd. The company has no shoe or performance development department, they just let their runners run in anything that they like. Seems like they just care about profit and not the sport they're investing money in.

I'm confused. How could anyone see Nikki Hiltz interviewed and not come away liking her? I've never seen her be obnoxious once. The only negative things I'm aware of are the remarks on this message board.

Lululemon actually does make running shoes. They don't make track spikes or jumping spikes, though, so you're correct that athletes wear other shoe brands when competing.

Hiltz doesn’t identify as female yet constantly races against them

Nikki is fine, she is truly a very talented female runner. Her social media is obviously biased to a certain crowd (to an annoying level). She goes after anyone and everyone who wont play mental gymnastics to keep up with pronouns. My problem isn't with Nikki or the others, I just don't understand Lululemon's angle with these seemingly controversial personalities.

Remember their CEO fired workers who called police on BLM thieves. Their clientele of mostly rich white women (let's be real. 99% white women of upper middle class income and up) love the virtue signals. It's all marketing.