Sweat Elite takes on Trackstaa and Best Athletics

Fox is a psychopath. He has to be blocked to stop his stream of insane emails. He’s accusing others of stealing and scamming because that’s what he does and he projects.

just because Fox is a hypocrite, doesn't mean he isn't right about Bester

Poor response. I understand he doesn' t want to involve his followers into something between him and Matt, but still he owes his clients some information about the service they pay him for.

That’s not what I said. I was replying to a post that said he had a reputation for being an A-hole. In my experience that isn’t true nor have I heard it from others that have interacted with him often. Thanks.

That's surely between him and any of his clients who message him about the service they're receiving?

Nick says on his IG that police and lawyers are now involved 👀👀👀

I am not sure what got think. On one side you've got Matt Fox who has trouble virtually everywhere he goes accusing a overly nice guy like Nick who honestly has created no hate whatsoever in the running community so far.

The accusations are not clear either, is Matt accusing Nick of not forwarding the training inquiries directed to him/SE and instead placing those into lower commissions. That would be bad but its not the end of the world either.

Other point is the quality of the training plans and price charged? That's a matter of the products and the customers. If it is really that bad then it will fall on its own. People will eventually stop buying and growth will stop.

Funny enough sweat elite is now launching its own coaching division lol. How convenient. Steal customers from Best Athletics. Something really reeks here.

ConfusedRunnee, you guys should settle this on the marathon course.

fr I don't believe at all that anyone has been threatening Nick & his family, seems more like a pull for sympathy tbh

He has nearly 200 clients at £160 a month, thats 30k per month! Which is also why Matt Fox is taking legal action, he's claiming Nick stole clients from SE, if that's any more than 10, we're talking thousands of pounds each month!

UPDATE from Nicks Instagram:
Justalilbester 6h
I’ve wanted to refrain from commenting on social media
as I have always wanted my page to be positive without
any drama. However due to the numerous amounts of
false accusations, I feel that I need to say something.
This is the only comment that I will make. The
accusations made are all inaccurate and based on false
information and my family and l are now receiving daily
threats. I have been advised not to respond / comment
any further as I have handed it over to lawyers and the
police. My main goal has always been and remains to
create a positive and inspiring running community and I
thank you all for your support.
#OnwardsandUpwards

Much respect to Nick, he’s a class act stand up guy. Matt Fox is complete douche on the other hand and can rot in HELL.

160 quid for an online coach?? Have the hobbyjoggers lost their minds? My god just buy daniels or pfitzinger and read it on a weekend, those books are not even good, but they are more than enough for 99% of hobbyjoggers. Even stupid reddit threads have most of the info they would need. I will never undestand.

We're not selling training plans, we're selling dreams.

As a previous, and likely future client - I can confirm, £160 is an absolute steal. So much better than reading a book or any online thread. Improved my times so much thanks to Nick's guidance. Boomshakalaka!

What did he take your PB's from & to?

Sweat Elite is the scourge of the running community. It is a poison that needs to be rooted out. The sooner they die and fade away the better. They lied, cheated and stoled their way to where they are now, GARBAGE!

If people wanna pay whatever they wanna pay for Nick training program let them pay. Who gives a flying king F! People will always hate and be jealous of others who are successful because they wish they were too. QUIT COMPLAINING!

Would mostly agree with this. Fox is a scam artist. He clearly used Bester to get his foot in the door with coaching. He needed to learn how to operate the business and try to get some athletes to get started. Now he’s doing his typical send 30+ harassing emails / messages so that he can intimidate everyone into not calling him out publicly. Bester has probably blocked him on a dozen accounts and is still being cyber-stalked by Fox.

Bester is free to charge whatever he likes. It’s up to the market to decide who is worth what. Is a sub elite runner guy few have ever heard of with no real experience worth £160/mo? Hard to say. But the best online coaches (ones that keep you uninjured and get you to PBs) charge 150-200/month commonly.

This is classic M.O. for Matt Fox.

1. Move to a new city or country. Find someone to scam. Charm their pants off.

2. Use them to get whatever business you’re currently focusing on (training, Vlogs, YouTube, podcasts, coaching) off the ground. Learn how they operate and are successful.

3. Copy or steal that idea.

4. Have a dramatic argument with that person because of NPD / an excuse to bail to a new country.

5. Harass the hell out of that person over the internet and try to weaponize people against each other. Burner accounts, fake emails, you name it.

6. Promise all sorts of great things “coming soon” on social media.

7. Run out of money because another venture failed.

8. Repeat with new victims.

This methodology is a similar one used with females. Restraining orders follow.

It’s easiest to evade criminal charges or civil suits when you hop countries every few months and never return.

I think the thing that really sucks about the whole pricing of the Best Athletics is that there are so many coaches in the UK who are knowledgeable, want the best for athletes and work as volunteers for the love of the sport. I feel bad that we’ve got to the point in the sport where people are being made to think they have to pay £150 or whatever a month for a coach when they could just join their local running club. This stuff and the price of things like super shoes makes running less accessible to the masses which is bad for the sport