I coach college women. I custom order uniform shorts that meet NCAA uniform rules in three styles for women: the bun huggers, the short tights and a loose split short (a lot like the men wear). NCAA requires color, insets, accents and logos to match but the cuts of the shorts may differ.
Over the years I think about 35-40% of the women opted for bun huggers. The faster women tended to choose them more often with notable exceptions; Kenyans never want them (I think without exception they have always picked the splits).