I know LetsRun isn't necessarily the best place for stock picking, but I was curious to see what actual runners think about investing in ON.
On one hand, investing in a company that's just gone public is always risky. The typical runner also doesn't seem to like most or all of the models for true running, even if they love them for casual wear.
On the other hand, the brand has a lot of room to grow, at least in my opinion. Their cheapest model is currently $130 (nearly every other run specialty brand has significantly cheaper models), so if they started producing less expensive models, they could reach a larger audience (similar to Tesla and their success with the Model 3 and Model Y). And from what I've personally seen, their apparel isn't as common as their shoes, unlike brands like Nike and adidas, so there is a lot of room for growth there as well. Their apparel is also much more expensive than that of their competitors, but that's exactly what they're going for I believe, so I don't see them releasing cheaper styles anytime soon anyways.
I'm by no means an investing expert, so I'm obviously not giving any financial advice. I'm just curious to see what other runners think. And for full disclosure, I bought my shares at $37.01, it makes up about 6.6% of my portfolio, and I'm totally aware that the share price could possibly fall drastically at any time.