Track and field is like a flyover state. People are friendly and helpful when visitors drop in. Just dont plan on staying long because they dont really want that. That....is beer drinking, loud, obnoxious crowds. The sport doesnt attract that kind anyway. Too much respect for all participants. Speak with your feet mentality vs what you see in certain egomaniacs that dont back it up with performance.
The only people who worry about getting football crowds in America for track meets are being unrealistic even though they are passionate about the sport. Most of the rest of a country that has so many ball games to offer starting at an early age think like this; The only thing more boring than track is field.
I dont mind being called a track nerd. I actually used to play it in the back yard with neighbor friends when I was a kid. Round rock for shot, flat rock for discus, chairs for hurdles etc... I think its a sport with great participation at lower levels but the talent and committment to achieve at the highest levels is not possible for most. Ballgames have so many more opportunities and incentives not to mention many more people are willing and can sit and watch.
Having major meets in USA in one spot is never a good idea to expect to grow the sport either. They have to pay the pros and rent facilities but they need to drop the prices. That alone is a major deterrent but i dont think usatf is interested in that. I dont know if any more people would show up with lower ticket prices anyway. Those that can afford travel will do so anyway. Many others just complain from afar and never attend. They just want to see a full stadium on tv because it validates their interest in the sport to others. My suggestion to them is dont worry about that and just get to the meets as often as you can. Its way more fun in person whether the stadium is full or not. You get to see so much more and visit with so many other people that love the sport as well. Forget what other sports stadiums are like and do your part to be a fan, coach, etc....and take it back to those in your community. I have and its worked out as well as anyone could expect.