Hmmm, aside from you being new around here, I think it's fair to say that everyone likes Ben True. We all were rooting for him to be something he wasn't: a medal contender. Which is fine because he gave it a go and that's something well respected around these parts.
In today's world, being a medal contender requires some serious talent and dotting every i and crossing every t. Sure Rupp was groomed and privileged but that is what it took to win medals on the world stage.
There's no denying that Rupp is a badass runner that let his foot speed velocity do the talking. Do I think it would have helped the sport if he had more charisma, sure, but that's not what we asked of him. We wanted him to win medals for America and compete against the Africans.
Not sure why Malcolm thinks that catering to a very, very, small subset of runners, serious hobbyjoggers, would somehow rescue the sport. I'm not sure what the answer is but it ain't that narcissistic viewpoint.
I do believe the biggest problem we have is the dearth of racing amongst our pros. As a young runner I got to run in some of the same races as Shorter/Rodgers/Salazar/Greta/Joan and get their autographs afterwards. I got to see them as relatable humans that loved the same sport I did. Some were quiet, some were gregarious and outspoken, some were funny as hell but all had an aura of greatness about them that I wanted to emulate. I became a fan for life.
I think the path forward might lie somewhere in relatability. Almost every single adult I come across, when they find out I'm still running, would comment that they wished they could run or had run when they were younger. Add that to the fact that runners come in all shapes, sizes, colors, creeds, ethnicities, inclinations, personalities, etc., we are bonded by the trials and tribulations of this sport. This is a very large potential fan base to exploit with the added benefit of how hard it is to get a concussion doing it.