Brooks CEO goes on CNBC - says his company's shoes were the #1 most popular shoe in US races in 2019

he is full of crap. Brooks are far from the #1 worn shoe.

don't blame trump's tariffs. American company should make their products in America.

Anyone who has worked in a running store knows how popular the Brooks Ghost (neutral) and Adrenaline (stability) are. I’d wager the Ghost was probably their most sold option in 2019 and would totally believe it was the most popular shoe for races that year as well.

America should make the shoes . You dont need China , Trump is correct . An American company should not be proud to outsource .

rojo wrote:

Also, they've moved their entire supply chain out of Chian due to the Trump tariffs.

Out of china, but not to the U.S. like Trump claimed these sorts of moves would be. Said they moved production to Vietnam and Indonesia. Not too surprising, those places were already part of the second tier of cheap apparel and shoe manufacturing.

Thanks for sharing. This was an interesting interview all around.

are you willing to pay prices for American made shoes? A regular priced shoe would be $200

You clearly know nothing about the running industry

Brooks has the largest share of the running shoe market among actual runners. This is well established consistenly for a decade. It's by no means a dominant share of the market, somewhere just over 20%.

Among non-runners, Nike is by far the dominant player, with a massive portion of the running shoe market share. Nobody else is is even close. But these people wear running shoes casually.

runnER/DR wrote:

Brooks has the largest share of the running shoe market among actual runners. This is well established consistenly for a decade. It's by no means a dominant share of the market, somewhere just over 20%.

Among non-runners, Nike is by far the dominant player, with a massive portion of the running shoe market share. Nobody else is is even close. But these people wear running shoes casually.

I don’t know anyone who wears Brooks. My take has always been ASICS has the most true runners.

Brooks are popular with a lot of runners, myself included. I run in Brooks probably 80-90% of the time, and ASICS the rest.

talent wrote:

I don’t know anyone who wears Brooks. My take has always been ASICS has the most true runners.

Well you're wrong. Asics fell off the top about 2012, and Brooks was #1 until they dropped the ball in 2018 with their supply problems. That's about when I stopped working in a shop, I assume they're still on top but not by as much as they used to be. Even regular "I got Planter Fajitas" dog walkers ask for the Adrenaline by name.

Weber is quoting the work done at World Marathon Majors, where once you look past the front packs (5% of the field) of Nike Next% runners, over 30% of the mid-packers are wearing a version of Brooks. It will be interesting to see what unfolds at the next WMM in late 2021, perhaps Berlin or NYC, but I have participated in these shoe counts in previous WMM and Brooks does control market share at these events.

Note to OP: Do not start a business that depends at all on keeping up to date with current trends.

I haven't done any research. I just observed what was around me. A lot of other runners I see (people I know and strangers) wear Brooks. When I go to Amazon to look for cheap trainers or other running shoes, the Brooks lineup appears first at the top of the page. I don't know if Brooks is the most popular or best selling running shoe brand, but if you would have asked me to guess which brand was #1, my first guess would have been Brooks. The fact that you are surprised by this shows a pretty big disconnect

Brooks seem to be worn by mid-back of the packers. The new Hyperion Tempo, is one I might try. They have the new midsole that is competing with all the others now.

https://www.youtube.com/watch?v=vKmMy8CzsVE

Ha, maybe in 2010

gjngfkj wrote:

Ha, maybe in 2010

Was referring to the person that thought asics has the most runners

getit55 wrote:

are you willing to pay prices for American made shoes? A regular priced shoe would be $200

China's advantage goes way beyond price. Producing soft good in the US at scale is a nightmare.

To be fair, the founders of this site only care about the top 5% in running....not the 95% behind them.

The top 5% is almost all Nike

The rest...is Brooks and Saucony and Hoka

I believe him. LR’ers all look at the front of the pack and see a sea of Vaporflies. The thing is, once you get past the front of the pack you’ll see just about everything but what you’ll see a ton of are Ghosts, Adrenalines, and Glycerins.

So yes, if you look past the front of the pack he’s probably right.

Brooks has been the king of specialty running channels for a long time now. Ask most LRS owners and they will confirm that Brooks is their best selling brand. As a company, they care little about the elite side of the sport and sponsor relatively few athletes. Their bread and butter is the hobby jogger masses and they consistently make great shoes for that market. For all of the hype around carbon plated super shoes, they represent a very miniscule slice of the running footwear business.