try this? wrote:
What the hell could you possibly need a local running store for? I can't think of one damn thing I'd buy in one and there's nothing they could possibly have that you couldn't get online.
1. Try on multiple shoes and fit. In a store, I can try X number from Y brands in a matter of minutes. Company A changed their lineup for a shoe, I hated it and had to find a new shoe. I wound up with a shoe I never ran in before and love it.
2. Waste/cost of goods. When you order a shoe or clothes online to try out and ship back, the shoe is not actually restocked, but rather destroyed. The store then submits a ticket to the company and the company reimburses the store for the wholesale price. This leads to waste and partially why the "margins" on shoes are as high as they are. Shoe companies lose a ton on having to destroy returned product so the markup is massive to make up for this as so many shoes bought online are returned. If you try a shoe or clothing on in the store and don't like it, they can simply be restocked as the individual hasn't taken possession of the item yet.
3. Community. My local store has run groups for everyone from elite to walking. No secret here I am a coach and we coach these groups. The store provides the client base for me to coach and I refer new runners to them for gear. Win/win for everyone.
4. Local Races. My local store sponsors local races. Without them or their sponsorship, local races might not have the money they need for events. Ever looked at the cost of putting on a race? Between city/county permits, police overtime, timing chips etc it becomes a 5 figure process real fast for even a small 5k. Large half marathon and longer? 6 figures. The local store helps drive traffic to the local races.
5. Nutrition. You can't just buy one or two gels online. I can try a gel or two from multiple companies by buying at my local store. I find one I like then let my local store know. My local store then orders an extra box for me whenever they order wholesale and sell it to me at just above pass through. Win Win again as I get the box at just above wholesale pricing which is cheaper than by the box and they get a cut still.
6. New runners, again slightly specific but I can refer new runners to the store to get shoes that fit them.
7. Out of town. If I go out of town on a business trip, I will drop into a run store for either a group run or ask them where to go on a run as they have local knowledge and are not localist bleeps about where to go.