As per the front page - the same rhetoric as usual with some emotional heart tugging gems in there like "If somebody breaks the Irish marathon record in them are you going to feel good about it or are you going to have to call up John [Treacy] and apologise." I literally laughed out loud when I read that beauty.
Of course Treacy set this record back in 1988 - so clearly there is an assumption from these idiots that the entire performance footwear world has not moved forward at all since then - apart from the 4/NXT% , otherwise this statement would be so easy to void and discard because improvement in footwear has been steady and incremental for decades.
My favorite part though is Kevin Seaward - who ordinarily wears adidas and is pictured (in the BBC article) running in a pair of adios boost. Clearly Kevin wasn't concerned with ethical dilemma posed by wearing boost which was industry leading in terms of resiliency (aka "energy return") back in 2012 when it first hit the market. No doubt superior in that respect to John Treacys 60C EVA clunkers back in '88. No concern with continental rubber on those same adios boost that is also proven to have (albeit absolutely marginal) traction benefits over regular outsole rubber.
Once again we fall back on this simple reality - this isn't about how the 4/NXT/Alphafly are better, it's about by how much they have become better, which, hate to break it to everyone, are completely different narratives. I have never understood the almost visceral hate for these shoes and the hate towards Nike for "ruining the sport" when all they have done is their f%$king jobs as an innovative sportswear company which is to make product that makes athletes better. And before any clown jumps up and down and says "but its not the athlete anymore - it's the shoes" - stop and think about anything new any other brand has released in the last 50 years because they were trying to do the EXACT same thing - they just couldn't do it as well, and that's what it ultimately comes down to.
This is just fear of missing out. If these guys were sponsored by Nike they wouldn't care one bit. Same with any athlete sponsored by another brand. Like any industry maybe it's time everyone else simply caught up or god forbid, even just did it better?