Gregors678 wrote:
-He won
-Strong personality
-Part of a sport that attracts wealthier folks. Advertisers/media like that and play it up.
-Compelling cancer comeback story
his timing was great given that the Tour in '98 had the Festina doping scandal (ironic) and he was the great comeback story in 1999, companies such as Subaru wanted to hitch their wagon to an all-American like Lance.. both road and mountain biking in general were increasing in popularity, but America needed a winner and Lance fit that bill.