I understand the “bang for your buck” with the sponsorship of road racers because they can get your brand out there year round. I also understand track guys that also run the roads. I don’t understand the economics behind sponsorship of a MIddle Distance guy that doesn’t race for 8 months a year.
I don’t understand the economics behind sponsorship...
me neither.
Sydney McLaughlin just signed for New Balance. she hasn't raced for like six months and the last time she was in the news was when her coach transferred from Kentucky to Texas. how is an athlete, no matter how talented, of value to a brand when she is, for all intents and purposes, invisible 350 days of the year?
I think at least part of it has to be that New Balance are happy she's not with any of their competitors, but what else they get out of it is a mystery.
cheers.
Are you guys dense? The running doesn't even matter. You need to provide 3 simple things in order to get a big contract: (1) Followers. She has 109,000 twitter followers and over 300,000 instagram followers. Which leads to number (2): Photogenic. Put her in the newest NB gear, send it out in print, internet ads and her social media. That cost you X. Can you sell more than X based on that photo shoot? With Sydney Mac, you will. And finally, you have number (3): Olympics. The non-running public, the ones who your photo shoots and social media posts aren't reaching, don't tune in to the USATF 20k. They don't tune in to the US Championships or Diamond League. But they watch the Olympics. They have her contracted past the 2020 Olympics. You have a pretty face that will be googled non-stop. Easy peezy lemon squeezy.
It’s not economical. I don’t get a financial return when I make my Sunday donation or buy $50 of cookies from the local Girl Scout. Shoe companies feel some responsibility for continuing to keep the overall sport going, not just at the jogger level.
I’m a D2 female runner. Our coach explicitly told us not to visit LetsRun forums.
Great interview with Steve Cram - says Jakob has no chance of WRs this year
RENATO can you talk about the preparation of Emile Cairess 2:06
adizero Road to Records with Yomif Kejelcha, Agnes Ngetich, Hobbs Kessler & many more is Saturday
2024 College Track & Field Open Coaching Positions Discussion
Hats off to my dad. He just ran a 1:42 Half Marathon and turns 75 in 2 months!