Fans of hapless Cleveland Browns to be rewarded with beer if team claims a win this season
“We're always cheering for them,” said Andy Goeler, a representative of Bud Light.
“Obviously they haven't won in a while. We're putting victory fridges out into the marketplace. When the Cleveland Browns win, at the end of the game, these refrigerators ... will send a wireless signal that will unlock them and give fans the opportunity to have a celebratory Bud Light.”
"It got more interesting as we started to talk about the smart technology," Goeler said.
"It was a cool idea to send out a wireless signal – they win, people who are lucky enough to be around can celebrate."
The Browns drafted Heisman Trophy winning quarterback Baker Mayfield as the first pick of this year’s NFL Draft, as well as top college cornerback Denzel Ward with the fourth pick.
They also bolstered their roster with the free agency acquisitions of the likes of receiver Jarvis Landry and running back Carlos Hyde.
https://www.cleveland.com/entertainment/index.ssf/2018/08/browns_fans_free_beer_coming_t.html