Molly Huddle's mistake is getting more U.S. mainstream media coverage than anything in the sport in 3 years. If she had won the gold, it would be completely ignored.
All through the 80s and 90s my non-runner friends all knew who Rosie Ruiz was, and none had a clue who Bill Rodgers or Joan Benoit was.
Maybe don't bemoan the drugs busts, as it's one of the few things in T&F that gets coverage