I'm applying for an internship and I need to critique a product description...but I'm confused by the directions. The directions state:
"This is an exercise in proofreading, not product knowledge. Referencing existing Nike collateral is discouraged."
(I swapped the company name out for Nike).
Do they mean that I shouldn't mention other Nike products/Nike technology inside my description?...I'm confused by what "collateral" means in reference to copywriting/advertising.
Thanks