I'd like to popularize running in my hometown and hopefully have more people join the high school cross country team. I thought a good way of doing this would be to hold a popular 5k.
Unfortunately, I have no clue on how to get the word out and how to get people to sign up for the race. We have had a few 5ks in town over the years, but they have been mostly filled with walkers and never exceeding 100 people. I live in a town with around 20-25k people.