Why are you guys running ads where South Carolina claims to be the birthplace of barbecue? Everyone and their mother knows that SC barbecue is a joke. Even most South Carolinians will agree.
Lexington or Eastern North Carolina barbecue are the true leaders, followed by Texas and KC brisket (which is amazing, but not true barbecue). We don't have to argue about Texas and Kansas City right now, but I think we can all agree that whoever came up with that SC ad is a true moron. SC is not even on the map. Mustard based? WTF?
Before you post a response, barbecue is not a verb and using the acronym BBQ is heretical.