First, as I noted before Symmonds has not been with Nike for a few months now. She should have written that better and given Brooks credit where it is due. (Symmonds, then with Nike now with Brooks...)
As for her points, a lot has been written elsewhere and here. However, none of the people writing seem to have ever run for a position within USATF to make these changes.
1) The TFAA should not be involved in sponsorship/partnership discussions as each members has his/her own agenda. These sorts of negotiations always are done fairly quietly. What shoe or apparel company is going to be able to come up with the sponsorship dollars that Nike can come up with? Under Armour has certainly jumped into the apparel arena and has a few college football teams under contract, but you know what: more people probably watch a Maryland football game than any track meet outside the Trials. If Nike approached USATF with the offer, then USATF is smart to take the money on the table. There is no sign that track is going to get any better. It is not like the NCAA basketball tourney or the NFL where the projections are only for better and better ratings so you do a shorter deal. Also, it frees up marketing folks to find other sponsors for other categories (or in theory you could reduce the marketing staff).
2) I am not sure how USATF keeps sponsors from competing fairly for athletes aside from the logo restrictions. Oiselle has signed Fleshmann and Goucher who were with Nike. Brooks signed Symmonds (who apparently was offered a contract by Nike). To me it is the track athletes doing a poor job of marketing themselves. Yes, it would help if the sport were bigger and I will place some of that blame on USATF.
3)The comparison to the NFL and NBA to me is off. Those leagues have franchises. The track and field athletes could collectively bargain (although I think in general that is a bad idea). Track is basically an individual sport and even more so once one leaves college. If track had a league with teams like soccer, then the comparison might be apt. If by fair bidding process she means on things like the Trials Marathon okay.
4)We have had post-collegiate groups for a while now that had their own sponsors. I actually think USATF was smart to stay out of this mess. Let the market work. Athletes found groups and we have had a resurgence at least in distance running.
5) Yes drop logo restrictions, but this also has to be addressed at the IAAF level and even at the IOC level. I would argue the Olympics is where the logo restriction really needs to be changed. That is the biggest stage, but even then you are going to run into an issue with national team clothing.
6)The contract issues are not USATF's purview. The companies write the contracts and the athletes agree to them. The value is in getting your product recognized. I doubt running X time does anything to raise the profile of the sponsor. It is how many twitter followers and facebook likes one is getting and then getting those turned into customers. NASCAR was amazing. The brand loyalty to a driver was once so strong that if your favorite NASCAR driver switched from Tide to Cheer as a sponsor, a big chunk of his fans would switch too. THAT IS POWERFUL!
7) Yes, somehow track meets need to be faster paced and involve fans. Maybe hire some guy from minor league baseball as they have some great promotions and there is something between every half inning.