...and it's a Fuelcell shoe. For sale on Amazon, not sure if they started selling before the official release date as I don't see any information about the shoe anywhere else. The Fuelcell foam sounds like great stuff but so far they haven't come out with a fast shoe for heel strikers like me. Wasn't a fan of the 890v7, hopefully they go back to the old model of a decently cushioned lightweight trainer/tempo run shoe.