You're dating yourself with this post. This is what young kids (the people that actually follow Nick) on Youtube enjoy. This is not for Boomers on Letsrun to watch. He's at a fvcking high school xc meet for crying out loud, CLEARLY A CHALLENGE FOR YOUNG PEOPLE!
Good for Nick for knowing his audience, that's what good marketing is!
I would say yes it is marketing to hand out free samples of your product. Apple stores let you know try the products for free all day. And every other successful company does the same.
Honestly, if Nick Symmonds walked past me I wouldn't know who he is at all.
I wouldn't say lazy. Having to run distances fast, with consistent training, is the product of a work ethic.
Sorry but he seems like an ok guy wrote:
So ... I’ve watched the last 2 videos that were posted here, both times thinking that I would come away thinking he’s kind of a self-absorbed tool.
But in fact, I have to admit that he seems like a pretty good guy. He seems personable and likable.
Yes, definitely agree.
I like Nick and he's entertaining, but wish he was involved with a healthy product!
Caffeine gum is a bad idea
People already drink way too much caffeine
It's not going to make you a better Runner
Like with any drug you quickly just need it to feel normal and any effects are going to be normalized quickly overtime
He mentions in a couple of ads that it has been shown to improve athletic performance but that's not accurate for any length of time
Anyway he's an entertaining guy I think his heart's in the right place but wish he would be involved with something couldn't have real potential for doing harm
Sick Nymmonds wrote:
I'm considering finding one of those ambulance chasing lawyers and filing a suit against Symmonds and Run Gum for false advertising. I'm also going to the CFPB and submitting a complaint against Run Gum. Symmonds clearly and in more than one video, said that he was giving away ALL of his ad revenue. He is clearly representing Run Gum in the video. He enticed people to subscribe to his channel with the promise that he would give away the ad revenue. That only lasted for 2 weeks and then he stopped. This is clearly a deceptive business practice and he baited subscribers and did not deliver what was promised.
How sad that a 2 time Olympian lies to his fans just to get some YouTube money.
You are a sick puppy. Get some help. Mental health should be taken seriously.
at least he is f*cking connecting with his fans unlike other runners out there. running needs more of this, rather than people bringing it down.
Let it Rupp wrote:
You're dating yourself with this post. This is what young kids (the people that actually follow Nick) on Youtube enjoy. This is not for Boomers on Letsrun to watch. He's at a fvcking high school xc meet for crying out loud, CLEARLY A CHALLENGE FOR YOUNG PEOPLE!
Good for Nick for knowing his audience, that's what good marketing is!
"Drink Booty Sweat Baby!! Drink Booty Sweat!!" B-OOO-TY SWEAAT!
He's just trying to bust his nut open in the business world. I won't feel bad if it doesn't succeed but maybe people will find better ways to use their rare & modest Olympic winnings..
can anyone explain me what that Rungum does? I don't know anyone who chews gum while running
Congrats Nick on taking your business mainstream and getting on the shelves of Walmart. 90% of Americans live within 10 minutes of Walmart...$$$.
Since the thread implies this conversation should be focused more on his character, I thought he came off as very personable and like able. It was uplifting to see him be so gracious with so many kids and fans of the sport.
This is good marketing by Walmart and Nick. Nick secured distribution in the largest physical retailer in the world (and America's biggest grocery store), and Walmart gets some (presumably) free advertising and product relevance with a younger demographic (albeit very niche), which is a (relatively) weaker demographic for them. Win win!
Yes, Nick, this is called marketing. And it's good, too.
Sorry but he seems like an ok guy wrote:
So ... I’ve watched the last 2 videos that were posted here, both times thinking that I would come away thinking he’s kind of a self-absorbed tool.
But in fact, I have to admit that he seems like a pretty good guy. He seems personable and likable.
My exact thoughts.. I feel like from the clickbait-y titles of his videos he would come off as a huge tool but I actually ended up liking them.. would have loved this interaction with pros when I was in high school.
The margin of profit on a stick of gum is like 10 cents or less. He literally charges a whopping $1 per piece of gum to make an attempt at profit. So even if he made 50 cents per unit he’d have to sell 500,000 pieces to clear a million. Not a good business to be in. He has to scale enormously to make any money. Some Walmart people can dumb shop no doubt. Not likely $1 per gum drop dumb.
So yes, he has to huck hard to get volume to make any real money. Sadly his gum will likely fall out of Target and Walmart in short time. Youtube is his only play to stay alive and get $ or a return on the thousands he’s spent to start Gumgum and pay people to follow in giveaways. He also lost money on his dismissed lawsuit that went no where against USOC.
More power to him though. Good effort. Charlie hustle. Hope it plays out positively.
Mistype above. He’d have to sell 2 million pieces to make any real $ at such small margins. So Walmart in China is the only next hope. They might already have a cheaper knockoff as there is nothing proprietary about his product. Marketing is all he’s got. Market away bro.
It’s sad one has to turn themself into a cartoon character to make money these days. That’s Youtube brah.
The more hate, the more clicks I guess. I don't know if these are misdirected kids, or misdirected adults or misdirected website creators.
I truly don't understand not supporting a once-great runner, who is entertaining, having fun with fans and trying to make a living. I think there is mental illness on this site, and I honestly believe it starts with the founders of this site.
Rungumby wrote:
The margin of profit on a stick of gum is like 10 cents or less. He literally charges a whopping $1 per piece of gum to make an attempt at profit. So even if he made 50 cents per unit he’d have to sell 500,000 pieces to clear a million. Not a good business to be in. He has to scale enormously to make any money. Some Walmart people can dumb shop no doubt. Not likely $1 per gum drop dumb.
So yes, he has to huck hard to get volume to make any real money. Sadly his gum will likely fall out of Target and Walmart in short time. Youtube is his only play to stay alive and get $ or a return on the thousands he’s spent to start Gumgum and pay people to follow in giveaways. He also lost money on his dismissed lawsuit that went no where against USOC.
More power to him though. Good effort. Charlie hustle. Hope it plays out positively.
Once Walmart has all that gum on the shelves , it has already been bought . Now it is up to Walmart to sell it . Good work Nick. Nick, If you read this , I'll race you for $200 .
Well, every person has a certain idea of what marketing should be. Of course, everything is very clear in SEO marketing, and this doesn't cause disputes between different people. Everyone knows that SEO helps raise your site to the top of search engine sites. But in influence marketing, everything isn't as clear as in the case of SEO. Influence marketing depends on the people from whom companies and manufacturers order advertising. You can read about this marketing on 1394ta.org. If people ordered Nick Symmonds to write a post about a product or service, they could expect anything because all his posts show how unpredictable he is. Please don't blame him for that, guys. Companies need to understand who they are ordering advertising from.