Hot Buns wrote:
My buddy asked why clothing companies even sponsor any runners to begin with. He's a pretty big sports nut, and was only able to name one professional female distance runner (Des (only by "Des")), and two current male distance runners, and retired "Meb." When asked to name a current track athlete, a female jock/recreational runner in my office was only able to name retired Usain Bolt. She came recite the entire MLB All Star lineup and the basically all of the NBA All Stars.
Do companies really get any return on investment by sponsoring runners, and especially distance runners?
It's a difficult subject. Beggers/choosers.
Umm. Okay, so you spoke to two people who aren’t interested in T&F and they couldn’t name many runners. I’m not sure what sort of point that is supposed to make.
I imagine that if there were absolutely no ROI, the companies wouldn’t sponsor. That doesn’t seem to be the point. As I’m reading this, the question is whether their policies are ruining athletes and, presumably, any further value they may have to their sponsor.