I (almost) never alert media of any stories. There was a time when I gave Runner’s World a heads up when there was something particularly interesting.
Canadian Running follows my site closely. They’ve regurgitated my articles many times. I think with Frank, this was the first time they actually added anything.
The LA Times article was the trigger...once it got syndicated. Once the DQ was issued other outlets felt comfortable reporting on it on their own. The calls I had all started with them seeing the Times article. I think a poster alerted them, and I know others had as well.