"The Kansai Corporate Athletics Federation has announced that following a successful trial last year, it plans to live stream this year's 61st Kansai Corporate Ekiden Championships on November 11th. In order to deliver a high-quality streamed production the Federation began an online crowdfunding campaign on August 30. Organizers hope to raise 500,000 yen [~$4500 USD] by September 28th."
http://japanrunningnews.blogspot.com/2018/09/kansai-corporate-ekiden-seeks.html
Why don't we do this in the US?
It only cost $4,500 to stream and with more than 20,000 viewers that comes out to be like 25 cents per viewer.