Correct there isn't the same social media, but the costs of production have changed. Now we pay for websites, staff, police, permits, barricades, traffic management plans, food, timing (each person costs minimum $5 to a timing company), shirts, medals, equipment and vehicle rentals, medical (how many medical crew worked at a race back then?).
With any good idea, there's hundreds of people looking and waiting to make money off it. It's spiraled into a game where we need enough people to offset getting the event off the ground.
Here's some stats from the latest Race Director Compensation Survey:
•23.5 % said their income will rise
•63.2 % said their income will stay the same
•The remainder project a drop in income
•The number of race directors that describe themselves as full-time has not changed in the past two years and remains at 43%.
•Almost one in four manage just one event, while nearly three quarters direct two or more events and 20% direct 10 or more.
•About 80% of race directors reported they are compensated.
•There has been a sharp rise in the number of new race directors.
•Approximately half earn more than $50,000 annually, and about 20% make over $100,000, and 10% over $150,000. These figures are flat compared to the last study undertaken two years ago.
•30% receive no fringe benefits, while about 25% get some other benefits such as insurance or 401K's.
•Other popular perks are travel to educational meetings or other events, but only around half of the respondents get this benefit.