Larry wrote an article on R.W. Online whereby he claims that track ratings were up. Who does the ratings? I need to remind everyone that the show is on and they still don't watch it.
Larry wrote an article on R.W. Online whereby he claims that track ratings were up. Who does the ratings? I need to remind everyone that the show is on and they still don't watch it.
I think that they massage the numbers a little. Remember Masback is a lawyer and Rawson works for him.
Craig buys the spot from the network for USATF. Then USATF sells the advertising. USATF takes the risk and keeps the profit or loss.
It might be cheaper and better for them to buy a slot on BET. They obviously aim the show at the blacks. They almost choke at saying the name of a white competitor.
Marion interviewed Teeter last year at the indoor meet after Nicole set the American record. Marion didn't know how to talk to her.
"Masback is a lawyer and Rawson works for him."
"Viagra," you'd better bone up (sorry, couldn't resist writing that) on some data. LR's career isn't with USATF or in broadcasting -- he has a pretty darn good "day job." TV is pretty much a hobby for the guy.
Anyway, when ratings are "up," that just meants they're better than before. As you know T&F airs during traditionally weaker time slots, not the high-priced TV time like Sunday or Thursday night, so the base effect can be material. It's like the Wimbledon men's finals gettign kick-a** ratings for a Sunday morning -- much better than "Davey and Goliath" the previous week. Duh.
On another topic mentioned above, I am sure you all watch enough TV to know that producers look for what works and then copy it -- e.g., a popular primetime show like "Friends" or "Survivor" will spawn a dozen knockoffs within a year.
Sprints sell well on TV. Distance races do not. Sprints are FAR more telegenic and a better-encapsulated story. That is why they are the focus of a broadcast. The hardcore distance runner audience that this site is replete with is NOT a representative sample of who watches T&F on TV. True, it's perhaps the most enthusiastic slice of the audience, but not the whole thing.
Without Spanky at the meets all would be chaos and darkness.
Kids,
Listen to the wisdom spouted by Professor McVeigh. The man knows his economics, his marketing, his public relations, and his running.
In fact, Professor McVeigh is smarter than most of the tenured idiots that you pay top dollar to hear drone on and on about things that haven't had credence in the real world since 1960.
My man Joe,
I was refering to the fact that Larry does what he is told by Craig. I know that he made some bucks during his carreer and is now retired from that with a new bride etc.
It is interesting that Larry does not say how the figures have been manipulated. In your business you know what it means that "figures lie and liars figure."
Boner wrote:I know that Larry made some bucks during his carreer and is now retired from that with a new bride etc.Didn't he marry one of them Ziegle twins?
Yeah that. I think the fundamental case may be largely accurate tho -- as they say in my business, "directionally corrrect"
Now, if the claim is ever "backed up" by a PowerPoint slide show, then I would probably conclude the opposite is true.
YOU are a funny man. Will you be in Boston for THE meet?
"Thanks -- I'm here all week -- tip heavy, drive safe..."
Unfortunately I am not able to make it to Boston for the meet...if it was in the Armory I had a shot...darn...I had to miss Verizon Millrose too...
I am sure that you can find the TV ratings for any show on TV. It would be easy to check.
I have seen that track and field on ESPN draws better than some other ESPN shows (nothing outdraws bowling though--at least I saw that one time).