Some people like to demonize social media, but like most things in life, it is what you make of it.
Some people like to act like anything that is mainstream (or mainstream in the running world) is beneath them. I get that on some level, but I prefer to view Strava as a way of seeing who is in shape, who is getting in high volume, what kind of workouts others are doing, etc.
The kudos or congratulations or whatever else you may get on the various platforms are pretty much meaningless to me. Basically, that stuff only matters if you let it matter.