You can see clearly, he bought followers.
That combined with the using of a picture of another cyclist as his own, shows Rob has a problem.
Add in the lying about PR's and you have another level.
CoachKev and apperson-
If you are truly a friend of Rob, I'd suggest a long heartfelt call or email to him, telling him to drop the shenanigans and get psychological help, before this drags his family down and ruins his life.
It's only going to get worse as more is uncovered. Wait until letsrun viewers get a hold of his book and try to tear through the stories.