Best watch I've had is a $30 orange Casio that's still going strong after 10 years, 22,000 miles, and 10 marathons. I've paid $100-$160 for Nike and Oakley watches, but the software in them always sucked. Examples--Nike watches that don't show current split in progress, splits that come out in reverse order when you get ready to log data, crap like that. And Nike's poor quality control problems are well-documented. Good luck!