From talking to Nick WIllis, I know Legere is a huge track fan. It's fun to think he's got an idea I've always had. I've always thought, "What would happen if fans started raising money for races (hell any sportiing event)?"
I had thought of it sort of both officially and unofficially. Obviously, if you went to the race and offered a million bucks you could become an official sponsor.
But what's to stop a race or hell even any major leaugue sports teams from spending money as they see fit privately?
Could LRC just tweet out $100,000 if Galen Rupp runs world xc and is at least top 15?
Or take Boston for an example and the year they ]didn't offer Meb an appearance fee of note so he didn't race. Could LRC just say, "We'll pay Meb $200,000?"
Would the Texas Relays really be able to stop us if we'd offered Jeremy Wariner $25,000 in his prime to run the 800 (only paying out if he broke 1:50)?
What if some random rich guy (non-owner) wanted to get around the salary cap and said, "I'll pay Tom Brady $50 million if he plays for the Bills." Could the NFL stop that? Of what if fans crowd-sourced to raise an extra million or two to keep a beloved free agent in baseball?
What are teams going to do? Start demanding to see the tax returns of individual players? I imaigne they'd have to do something like that.
In this instance, I bet Legare could get in trouble somehow with John Hancock who pays for all of the elites in Boston but am not sure legally what the claim is. I guess the BAA could claim his profile is so much associated with TMobile that Tmobile is sort of getting status as a sponsor without being a sponsor.
But there are all sorts of guerilla marketers at meets.
And what if it was Ross Perot or something?
PS. Full disclosure. LetsRun uses TMobile but that was a decision based 100% on what they offer. - namely low cost and free international roaming, texts. We didn't even know Legare was a fan of track.