Rarely have I seen such butthurt. So what do you think, LR'ers, do you support Pearl Izumi's ad campaign? I think its' a fantastic way to communicate the company's attempt at embracing the heart and soul of running and racing. The people complaining obviously come from the Penguin school of thought and heftier demographics. I find this hugely irritating. How is advertising to the passionate offensive? Did the worst aspects of Gallowaying Runners World readers spill over onto this one page or what?