d2xccoach wrote:Turning the rest of the perks into ala-carte is something we haven't figured out how to do. I'd love to do it with medals, but how do you screen out in the crush of a finish line? How about on-course gels or Gatorade (for longer races). Some runners would opt out of that and carry their own, but how do you segregate on the course?
Ideas?
Well, ala Carte sounds a lot better in theory than in practice. The reason to do it is to reduce the cost to the participant, but if it doesn't reduce the cost to the race organizer it doesn't make sense.
So look at each option you offer and make sure you can really do it effectively. For example, if your t-shirt pricing as based on ordering "X" shirts then you need to be careful. If you order t-shirts in even lots (i.e. 12, 48, 72, etc) will you reduce the number enough to save money? In the case of regular t-shirts I've found not enough people decline the shirt to make the overall cost less, and the extra options odd to the organizer cost. YMMV, since the profile seems to be highly regional.
Also be aware of logistics. Make sure what you're offering ala Carte is practical. Course or finish line features are a great example. If 50 people out of 500 decline a finisher's medal then you need something on the bib of 450 people saying they get a finsher's medal (or on 50 that don't). Something else to educate volunteers on. What if you offer 2-3 ala Carte items? Will your bib look like a checklist? Saving a couple of bucks would be offset by additional annoyance on the course or finish.
I would also restrict ala Carte on race day. If you have to buy the items in advance just in case someone buys them that's hard to control. GU packets can be reused later, engraved medals cannot. Also, are all the choices going to slow down registration? I've had people stand there wanting to compare sizes on shirts to see if they want to buy them.
I have a fairly simplistic view of race management, advertise what you deliver and deliver what you advertise. If you have prize money, everyone should know, if there's no t-shirt unless you finish, let everyone know. Don't advertise anything you're not positive you can do well. If you look at a race web site or brochure and don't know right away the price, where the course is (and hot to get to it), what the award structure is, and what all the cutoffs are then the event has failed before it started.
Too many organizers ignore basic logistics and do fancy shirts, dodads and chip timing instead. Not a good bargain. After you have all the parking, crapping, scoring and registration down to perfection, then think about ala Carte pricing. If you can't do registration right on a good day, adding complexity will mean disaster.