1.) Put-up flyers in the hallways.
2.) Recruit. Recruit. Recruit. Simply ASK kids to join! You'd be surprised how many will come out. (They simply need the incentive of attention.) Recruit from your classroom. Ask the gym teacher to recommend athletes.
3.) Pick-up those cut from other sports.
4.) Buddy System. Have your athletes "bring a friend" to practice. That could possibly double the size of your team.
5.) Use the PA/intercom system to make announcements about the program. Also, use the announcements to recognize wins, including specific people. Success breeds success!
6.) Make it fun! Pasta parties. Movie night. Bowling. You can "hide" workouts & a rigorous training schedule within all those "fun activities."
7.) Take your time. It might take 3+ years to get your program off the ground. Be patient. It will come.
8.) Be energetic! Show your passion & it'll rub off on your athletes. I email all my athletes when track is on TV. I email videos of races on flotrack. I email them about world records broken & specific runners' times. I photocopy articles out of Running Times.
9.) If you're a young coach, do NOT use practice for your own training! Show them your attention. My athletes appreciate that I run with them (easy days, long runs, aerobic runs, etc.). But, they also see me running after practice. But, I do NOT use them for my own training!
When I do run with them, I run with everyone: fast athletes, slow athletes. I go out with the fast runners, double back to check on slower ones, work my way back through the pack, visit with the "in between" runners. Everyone gets my attention.