Um, yeah wrote:
joho wrote:Track can't exactly emulate NASCAR of course but more sponsors mean more money. More money means more, and better, athletes. Which brings more fans, more meets, better venues, TV etc....
It's not quite that straightforward.
More logos (especially by rival corporations) slapped on athletes mean less incentive for Nike, Samsung and ING to pay the really big bucks to be title sponsors (the people who Symmonds acknowledge are keeping the sport alive).
Make the title sponsorship worth less and you might end up with more meets folding or at least reducing prize money.
It doesn't work like that in other sports. The big boys of NASCAR still pony up the bucks to sponsor a individual race (Pepsi, Coke, STP etc...). They even have one sponsor for the entire sport, Sprint, in addition to the other race sponsors. On top of that, each driver has multiple sponsors to include the manufacturer of the car they drive. The UPS car still drives in the FEDEX 400.
Some sponsors pay for a 'stable' of drivers. Ever seen the Gillette Young Guns commercials?
There is plenty of room for Nike to stay in the game and let other sponsors play also.