I'm sure I'm not the only one here who has seen New Balance's new "Excellence" TV spot.
http://www.youtube.com/watch?v=VdZUVi9f4uk
I think the fact that they have an ad airing on mainstream TV (namely ESPN) that features running is great. Better yet, it features a track and racing ... and the notion that getting better and faster is important. I haven't typically turned to NB shoes, but I was considering one. This pushes me over the edge ---I'm getting it now.
What does everyone else think? Will the ad help make track and running to get faster more popular? Do you wish other companies would do the same?