I will tell you what needs to happen, but folks NEVER want to pay, and this will continue to happen.
There is clearly a PPV audience for Track and Field, all would prefer this for free, but see WHAT free gets you?
Tell USATF, forget about chopped up bull shit coverage on major networks
either cut a deal with Versus type network, or go simply high quality Web casts period.
And yes folks in this model you would have to pay, so for those whp complain constantly T &F in the U.S. will never even get the same play as soccer re runs ro World Series(College) which has REgional interest at best and I love baseball.
There has to be a way to make this work, and I actually think it could
More folks would have watched a complete web cast and walked away marginally pissed it it was choppy, then cutting entirely away for the NATIONAL TRack Meet. and by the way I wonder what would have happened if Bolt was a U.S> guy, probabaly the same thing.
But, make no mistake you would have to pay, either all year monthly for the few telecast you would get, OR via PPV, OR via web casts, the free to user model will get ypu bumped every time.