Cardiac drift in heart rate (rise) is due to dehydration. In order to keep the heart rate down (if that is your choice) you will have to start drinking liquids with substantial amount of salt (almost to the point of not tasting good) in order to keep you blood volume high after 90 minutes of running. Even on hot days, you can become dehydrated and experience cardiac drift in an hour's time. Your heart rate is not, in my opinion, a good focus for training. Determine your pace using four key variables:
1) your current racing fitness;
2) your environment;
3) your fatigue level prior to the workout (influenced by the amount and quality of recent training and racing plus such things as sleep, nutrition, and emotional stress);
4) your training goal for the workout (easy, medium, hard, etc.)
As a general rule, run your long runs at 75% velocity of your current 5k race pace (what you think you can do on the day of the long run). So, for example, if you can run 5:30 pace for a 5k today and you have a long run scheduled, then you can run 5:30 / .75 (330 seconds / .75 = 440 seconds per mile) = 7:20 pace. If you are preparing for a marathon race and your long run is going to have faster running specifically oriented to improving stamina for holding marathon pace (this would be a hard workout) then you would insert faster running at .87 to .90 velocity of your current 5k pace). .87 simulates marathon race pace and .90 simulates half-marathon race pace. Whatever your heart rate is for any of three training goals is what it is. Don't focus on heart rate and run pathetic workouts because you think h.r. needs to be at some magical value. Also, get in those fluids!!