Meb K just signed a new endorsement deal with...... New Balance

Apt.

Good for Meb. Glad he could make something before the athleisure crowd does some thumbing over insta and finds a new flavor of the month.

You know you're baller when you get paid to hobby jog in cool shoes.

the demographic that buys nb shoes have no idea who that is and do not care. social media is not going to help.

NB has some very good shoes for distance runners.

This is great. As someone approaching 40, I was looking for some comfortable dad shoes to wear for walking and around the office. Sponsoring Meb only increases my chances of buying New Balance. If only these babies can in brown to wear with khakis: https://www.newbalance.com/pd/626v2/MID626V2-2966.html?dwvar_MID626V2-2966_style=MID626K2

Actually Meb is one of the more popular runners. I know Hobby Joggers who know virtually nothing about running and they know who Meb is.

I don't know why they know him and don't know others, but that was a good move by NB.

Get ready for the 2025 Carlsbad 5000 presented by New Balance. Good on Meb!

1. He won Boston ten years ago.

2. He had a Skechers commercial.

That's why they know him. Which other distance runner have you seen in a TV commercial?

I have slightly wide feet and have always appreciated NB's wider toe boxes. If there is anything I would change it would be their naming scheme for shoes. I find it much easier to remember shoe names if they have names made of words like "Pegasus" or "Vaporfly" rather than numbers like "680" and "1080."

The dude won multiple hobby jogger Olympics (Boston and NYC) and for good measure medalled in the real Olympics. Of course the demographic know who he is!

Does any current elite American distance runner have a deal with New Balance?

No I don't believe so but this question highlights the shift of sponsorship.

Skechers made their entry into competitive running by signing a world class runner. Their M strike worked well to cite the need for good running mechanics, avoiding injury. S then went to solidify their entry by sponsoring competitive runners and clubs on the west coast while building a go-to model in the GoRun Ride.

I thought they were going to turn another corner using the first nitrogen infused Eva with the Razor and then maybe PEBA but this never happened and the exit of Stockbridge probably scraped competitive runners, run specialty, and flagship models.

The shift with S then went to their neighbor, Hollywood using the run division to support, sponsoring Snoop, Kardashian, and Martha Stewart to name a few.

Currently the only running athlete with S is Ed Cheserek.

Emily Sisson....who is arguably the top American female marathoner. Also, Emma Coburn.

Heather MacLean.

My apologies. I meant men.

It looks like Mark Coogan's group has a couple guys but I can't think of any American male marathoner types. New Balance has historically sponsored many top Americans.

Maybe NB will put some money into Carlsbad and restore it to the fame it once had . . . and put the course back to the original one.

I found this old thread which highlights the many top-tier male runners that NB sponsored, especially in the 80s.